Welcome to square one.

Welcome to square one.


“The possibility of suffering harm or of something unpleasant happening.” In dangerous situations, you probably wouldn’t stick around. You’d run for your friggin’ life and try to survive.

But what if someone you loved was in danger – and you were the only one who could save them? Would you still run? Or would you grow a massive pair of balls and slay the dragon?

Well, someone is in danger – you, your business, your future. These are chaotic times. And simply surviving is not enough.


Performance coach Erik Kruger speaks about becoming dangerous again. About becoming a danger to the danger. The hero that saves the world from dragon fire.

That’s you, by the way.

So how can you become dangerous during 2020? Here are 4 things that the 360 Degrees team is committed to:

1. Be borderless.

We’re not talking about physical borders (although scaling globally improves your danger factor).

We’re talking about that point where you start to feel uncomfortable. When you’re out of routine or something changes. When you’re 10 reps away from 100 and you think you might die from effort. That’s your border. Push past it.

Why? Because when you try something new, your memory improves, you create new neural pathways that fuel creativity, and you release dopamine, which makes you happier. It’s science.

Do this: Shift your standards and your mental state. Set the bar higher but beware of self-fulfilling prophecies and negative self-talk: you’re a goddamn dragon-slayer, not a bunny.

2. Be assertive.

Can we make a deal? Can we stop trying to please everyone, stop apologising for everything, and start saying “No”? If you’re a Mark Manson fan, you’ll know that you have a limited number of f*cks to give. Use them wisely.

You are not a victim of your circumstances. You have the power to decide what to focus on and what to change. Dragons don’t ask for permission. They take up space; they command respect. They know what they want and they’ll stop at nothing to get it.

Do this: Ask for what you want and say what you feel. Speak up, speak out, stand up for what you believe in. Be confident (but not arrogant).

3. Be competitive.

Competition is good for you. It keeps you alert, motivates you to improve, and forces you to be creative. It spurs the development of new or better products and makes businesses more efficient, which ultimately benefits their customers.

To be truly dangerous, find your competitive advantage and milk the hell out of it. And remember, you’re not only up against the competition; you’re also up against yourself. Know your personal best and make it your mission to smash your own records.

Do this: Take risks, get out of your comfort zone, be 1% better every day. The game never ends; you always have something to learn.

4. Be anti-fragile.

People often talk about being resilient and recovering quickly from setbacks.

Anti-fragility moves beyond resilience. It’s not just about recovering from chaos, but about thriving in the midst of it. Like the Hydra monster, who grows back two heads if one is cut off.

Anti-fragile people reframe challenges as opportunities. They thrive in times of uncertainty and disorder, and live for change and challenges.

Do this: Stop running from danger. Put yourself in the thick of it and look for the opportunity. Be the Hydra.

The bottom line is this: if you’re not dangerous, you’re in danger. Your comfort zone isn’t safe anymore.


There are amazing things in the world. Art. Music. Food. Design. This month we’re excited about what we think are some of the world’s best PLACES. Cities of buoyancy and magic. Cities like KrakowVerona and New York. Ever been to one of these cities? What’s your favourite city?



Events for good. At 360 Degrees, we believe this is the future. And in line with our budding philosophy to shine a spotlight on worthy causes, we’ll be selecting 2-3 events per year that we’ll work on for free. So if you have a good cause in mind, please pop us a detailed email motivation, and we’ll consider it. #eventsforgood



We have a new showreel.
Careful … It’s dangerous.

Watch it now.