Welcome to 360 ON THE MOVE, which is all about the importance of people – the real, live, human element that under-scores success in eventing. Because it sometimes feels, in the race to survive, that we forget who actually makes stuff happen when it comes to events. Beyoncé hasn’t forgotten. (Well, she says it’s ‘girls’, but girls are people.) So let’s borrow from Queen Bey’s iconic musical assertion and remember who runs the world…
The world is digital. Everything we do has a digital element, and marketing is no different. In fact, marketing has absorbed digital. This means that you’re not ‘doing digital marketing’ – you’re marketing in a digital world. Further, your customers don’t distinguish between online and offline activity. They engage with digital and non-digital platforms at
Many disciplines come into play in an event. Things clients often don’t think about, but that they’re grateful we think about. Like, how the exhausted CEO shows up on HD camera, and how a little makeup, expertly applied, can make a difference. Not only can it disguise stress, the odd crease or a shiny forehead,
Smiley faces usually come from squeaky, happy people who write things like ‘hi thr. hw r u 2day?’ and hug you even if they don’t know you. Right? Well, no. Turns out, there are some tangible, real-world benefits to using emoticons in business communication, provided that you correctly pick your context. The good When a
Chocolate season has come and gone, leaving many of us wishing it had never come at all. If only there were a way to programme ourselves… Uh, hang on. Neuro-linguistic programming (NLP) suggests that by strategically adapting how you speak, think and behave, you can ‘programme’ yourself to do – or not do – all
South Africans are, sadly, accustomed to crappy customer service. Greetings, smiles, and eye contact seem to be few and far between. Corporate promises to ‘do better’ are the norm, as are empty assurances that, ‘We pride ourselves on our customer service and we’re sorry you had a bad experience (but we’re also not doing anything
Fyre Festival, promoted in 2017 as a lifestyle getaway on a remote island paradise – “a luxury Coachella-like music event in the Bahamas” – was co-organised by rapper Ja Rule and promoted by celebs like Kendall Jenner and Bella Hadid. It promised affluent Millennials a chance to hobnob with models on yachts and private beaches.