Could you do with the sound of silence?

Could you do with the sound of silence?

Shhh. In this issue of 360 ON THE MOVE, we’re not speaking loudly – for once. We’re not confidently proclaiming. Not stridently asserting. We’re whispering. With authority, obviously, but still. The amount of conversation in the world is growing exponentially and so, if you really want to listen and hear within the noise, you sometimes

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Sharpen your AX!

Sharpen your AX!

Before, during, and after an event: Put AX at the centre of it all. No, that’s not a typo. You’ve heard, no doubt, of user experience (UX) design and taking a human-centric approach to everything. In product and software development, UX is best practice because, without users, do you even exist? To summarise, a mobile

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Who runs the world? People.

Who runs the world? People.

Welcome to 360 ON THE MOVE, which is all about the importance of people – the real, live, human element that under-scores success in eventing. Because it sometimes feels, in the race to survive, that we forget who actually makes stuff happen when it comes to events. Beyoncé hasn’t forgotten. (Well, she says it’s ‘girls’, but girls are people.) So let’s borrow from Queen Bey’s iconic musical assertion and remember who runs the world…

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Digital marketing? Traditional marketing? It’s all marketing.

Digital marketing? Traditional marketing? It’s all marketing.

The world is digital. Everything we do has a digital element, and marketing is no different. In fact, marketing has absorbed digital. This means that you’re not ‘doing digital marketing’ – you’re marketing in a digital world. Further, your customers don’t distinguish between online and offline activity. They engage with digital and non-digital platforms at

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Excuse me, you’ve got face on your makeup.

Excuse me, you’ve got face on your makeup.

Many disciplines come into play in an event. Things clients often don’t think about, but that they’re grateful we think about. Like, how the exhausted CEO shows up on HD camera, and how a little makeup, expertly applied, can make a difference. Not only can it disguise stress, the odd crease or a shiny forehead,

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Emoticons: the good, the bad and the fugly

Emoticons: the good, the bad and the fugly

Smiley faces usually come from squeaky, happy people who write things like ‘hi thr. hw r u 2day?’ and hug you even if they don’t know you. Right? Well, no. Turns out, there are some tangible, real-world benefits to using emoticons in business communication, provided that you correctly pick your context. The good When a

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NLP: More than a lekker party trick!

NLP: More than a lekker party trick!

Chocolate season has come and gone, leaving many of us wishing it had never come at all. If only there were a way to programme ourselves… Uh, hang on. Neuro-linguistic programming (NLP) suggests that by strategically adapting how you speak, think and behave, you can ‘programme’ yourself to do – or not do – all

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When service sucks (and how to start fixing it)

When service sucks (and how to start fixing it)

South Africans are, sadly, accustomed to crappy customer service. Greetings, smiles, and eye contact seem to be few and far between. Corporate promises to ‘do better’ are the norm, as are empty assurances that, ‘We pride ourselves on our customer service and we’re sorry you had a bad experience (but we’re also not doing anything

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How NOT to run an event: lessons from the ill-fated Fyre Festival

How NOT to run an event: lessons from the ill-fated Fyre Festival

Fyre Festival, promoted in 2017 as a lifestyle getaway on a remote island paradise – “a luxury Coachella-like music event in the Bahamas” – was co-organised by rapper Ja Rule and promoted by celebs like Kendall Jenner and Bella Hadid. It promised affluent Millennials a chance to hobnob with models on yachts and private beaches.

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